Hubcast Fuses Reality and the Metaverse at FLUF Haus and South by Southwest

Austin, TX, U.S.A. (April 6, 2022) — From March 12th - 15th, Hubcast served as a broadcasting partner for FLUF Haus: SXSW Edition, the third installment of live activations from NFT Project FLUF World, and the only event of its kind to fuse the metaverse and physical world.


Hosted by South by Southwest in Austin, Texas, Hubcast produced live content including panel discussions, musical performances, and live interviews. Located outdoors in a unique multi-venue geodesic dome facility built by Wisdome, Hubcast's second camera unit, "Everywhere" recorded documentary-style drone and handheld footage which was edited on the fly and ingested into the live broadcast.

FLUF Haus hosted dozens of events at its custom built FLUF Dome village, with forums to discuss topics such as AI in NFTs, ecosystem interoperability, and Web3 music and culture. This symposium provided a platform for its community to unify and engage with industry partners, artists, and Web3 communities.


Hubcast co-ordinated with LA-based Don’t Wonder Productions (camera) and Austin-based Studio Hill (audio) by bringing discrete camera and audio feeds back to Hubcast's remote control room in Vancouver without disrupting onsite production.

Photo Credit: Fluf Haus


The project was a triumph for Hubcast, showcasing the ability to combine broadcast-quality live elements with documentary-style footage into a seamless hybrid broadcast.


Special thanks to DEED Entertainment and the FLUF World team for producing such an ambitious and successful event.